Estructuración del precio de un menú
DOI:
https://doi.org/10.29019/enfoqueute.v1n1.19Abstract
Español:
El presente trabajo propone un procedimiento claro y sencillo para establecer el costo de producción y el precio de venta de un menú.Para establecer el precio se aplicó mecanismos de cálculo tales como, agregando un porcentaje a los costos unitarios totales y mediante un modelo de maximización de utilidades. Sin embargo será el propietario del negocio quien determine cual método aplicar dada la estructura de sus costos y el tamaño del negocio.Se presenta un ejemplo aplicado a una microempresa dedicada a la producción y venta de sánduches, refrescos y aguas aromáticas.
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